The R&D Department was born out of the necessity to use technology to develop new experiences that were unique and exclusive for both the spectators and the brands.
We imagine so that we can later create effective solutions to integrate into the experiences. Innovation and technological development provide value and incorporate useful, differentiating tools for marketing and brand communications.
We are working on the development of tactile sensors and heat maps, both of which are a very useful tool that marketing departments can use on a daily basis. We also work with Artificial Intelligence and have just recently incorporated Arduino, a powerful tool that allows use to multiply the possibilities of virtual reality by including real elements. In our lab, we don’t stop creating, inventing and evolving, because our motto is that there are no limits and whatever doesn’t exist, we’ll create it.