PD06

ROCHE
CAMPAIGN

AN EXCITING EDUCATION

13:08

A NEW WAY OF COMMUNICATION ON SCIENCE FIELD IS BORN

OBJECTIVE

The pharmaceutical labs of Roche, one of the most important and innovative laboratories on an international level, needed a very practical educational tool to reach their health professionals through simple, positive stimuli.

"Interaction is the backbone of the narrative"

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KEY FACTORS

The vast majority of educational tools offered to laboratories don’t tend to be very experiential.  Learning is much more effective if the students feel positive and good while doing it.

CLIENT NEEDS

To create a powerful tool to reach those in the healthcare community by offering practical knowledge in a functional, useful and visually striking way.

HOW DID WE DO IT?

By creating an educational and interactive 3D experience for health professionals who could, after a few brief instructions, practice the application of the medication.
It was the first project in which interaction was the backbone of the narrative.  Working to produce a dynamic, fluid experience with so many interactive elements was the key to maintain the rhythm of the experience and stave off boredom among users. Because of this, it was very important that all of the elements were well-integrated.

RESULTS

We succeeded in presenting different treatment methods to the health professionals in a very visual way.  The tool became a great educational ally for the health professionals.